Role outline
Successfully prepared the designs for both app and website to handoff to the development team, ensuring clear and comprehensive documentation.
Led and directed client meetings to ensure seamless integration of UX and information architecture.
Created and implemented content blocks for a flexible and efficient CMS experience.
Ensured effective communication and coordination between the design and development teams to maintain design integrity during implementation.
Core customer needs
Reliable Information:
Mothers need a trusted source of information that provides accurate and up-to-date content on raising children, covering various aspects of their physical, emotional, and mental well-being.
Easy Access to Resources
Mothers require a user-friendly platform that offers easy navigation, allowing them to quickly find relevant articles, tips, advice, and resources related to parenting and child development.
Community Support
Mothers seek a sense of community where they can connect with and learn from other like-minded individuals, share experiences, ask questions, and receive support in their parenting journey.
Time Efficiency
Mothers value efficiency and need a platform that respects their limited time. They require concise and scannable content that delivers key information, saving them time and effort in their search for parenting insights.
Responsive Design
Mothers use various devices to access information, including smartphones, tablets, and desktop computers. They expect a responsive design that adapts seamlessly to different screen sizes, ensuring a consistent user experience across devices.
Personalisation
Mothers appreciate personalised content and recommendations tailored to their specific needs and the age of their children. A platform that offers customisation options and relevant suggestions can greatly enhance their experience.
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