The Path So Far
Freelancer
UX/UI Design, Brand & Marketing Strategy, Visual Identity
Architected a comprehensive B2B digital ecosystem that transformed a consulting firm's business model into a recurring revenue subscription. The design, included an intelligent policy store, a version-controlled subscription model, and a full admin control system with business intelligence dashboards.
Led a full website redesign for a disability services provider focused on visual-first communication and bilingual accessibility. The new platform increased weekly site visits from near-zero to over 500 and achieved a 2.5% lead generation conversion rate.
Developed cohesive visual identity systems for a diverse portfolio of clients. Created scalable brand assets, including digital UI for menus (Sami's Sweets) and professional websites (Trade Advisors), ensuring a consistent and compelling brand experience across all touch points.
AppBoxer
UX/UI Design, System Design, Prototyping
Designed and launched a comprehensive digital ecosystem for a B2B compliance firm, transforming their service model into a recurring revenue subscription. Architected a personalised member dashboard and an intelligent policy store, creating a scalable and profitable business model through user-centred design.
Led a full website redesign for a disability services provider focused on visual-first communication and bilingual accessibility. The new platform increased weekly site visits from near-zero to over 500 and achieved a 2.5% lead generation conversion rate.
Developed cohesive visual identity systems for a diverse portfolio of clients. Created scalable brand assets, including digital UI for menus (Sami's Sweets) and professional websites (Trade Advisors), ensuring a consistent and compelling brand experience across all touch points.
Burrow Design Studio
UX/UI Design, Brand & Marketing Strategy, Visual Identity
Served as the primary design partner for clients, translating their business vision into tangible concepts and iterating based on feedback to ensure the final design perfectly aligned with their goals.
Architected and developed complete brand identity systems for clients, translating their vision into scalable visual assets (logos, style guides, marketing collateral) that ensured brand consistency across digital and print platforms.