Freelancer
UX/UI Design, Brand & Marketing Strategy, Visual Identity
• Designed and delivered a comprehensive digital platform in Figma, including a policy store, subscription model, admin system, and dashboards, ensuring scalability and seamless user experience.
Led website redesigns for a disability services provider, improving accessibility and increasing visits from near-zero to 500+ weekly with a 15% conversion rate.
Developed complete brand identity systems (logos, typography, colour palettes, guidelines) that were applied consistently across digital platforms, print collateral, and client communications.
Created tailored UI assets and campaign visuals for clients ranging from food retail to consulting, ensuring designs aligned with business goals and improved customer engagement.
AppBoxer
UX/UI Design, System Design, Prototyping
Designed UI/UX for the ‘Fitness Mates’ mobile app, mapping end-to-end user journeys and building high-fidelity prototypes that supported a successful App Store launch.
Applied human-centred design to refine core flows (sign-up, listing creation, navigation), making the app intuitive and improving early adoption metrics.
Collaborated with developers by translating business requirements into prioritised user stories and annotated prototypes, reducing design-to-development friction.
Produced responsive designs for SaaS and CRM projects, improving usability across desktop and mobile environments.
Burrow Design Studio
UX/UI Design, Brand & Marketing Strategy, Visual Identity
Created full brand identity systems including logos, style guides, and digital templates, ensuring scalable application across websites, campaigns, and print.
Designed digital campaign assets and interface mockups to support client marketing strategies, adapting visuals for web and social platforms.
Worked closely with clients to iterate design concepts, ensuring the final output aligned with their vision and business objectives.