Sami's Sweets
Project Overview
Sami's Sweets is a vibrant dessert and cake shop targeting younger demographics through a distinctive retro aesthetic. In a competitive dessert market, the brand needed to stand out with a cohesive visual identity that captures attention and creates memorable experiences.
My Role & Deliverables
I designed the complete visual touchpoint system including the digital menu interface, eye-catching window posters for street appeal, and a comprehensive booklet menu. Each element was crafted with a colorful, playful design language that embodies the brand's fun retro vibe while ensuring clear navigation and product showcase.
Window Covers on display while the shop was under construction
Digital menu displayed inside the shop
Digital menu displayed inside the shop
Menu booklet
Seasonal juices poster
Trifold menu
